BEIJING, Aug. 4 (Xinhua) -- The Communist Party of China (CPC) has initiated a campaign to promote a "patriotic striving spirit" among the country's intellectuals.

The campaign aims to rally outstanding intellectuals for "the pursuing of the great endeavor of the Party and the people," and build a talent pool consisting of bright people with a spirit of patriotism, devotion and innovation, according to a circular jointly issued by the CPC organization and publicity departments earlier this week.

The campaign will focus on young and middle-aged intellectuals, with activities such as media promotion, study and discussion sessions, special training and promotion of exemplary models, according to a statement from both departments.

It will also encourage intellectuals to maintain a patriotic spirit in their practical work.

Special characteristics and the diversity of the intelligentsia must be given full respect, the statement said.